Preface
Why this book?
Data analytics involves taking some data and exploring and testing it to produce insights. You can put a variety of names on this process from Business Intelligence to Data Science but fundamentally the approach does not change. Understand a problem, identify the right data, prepare the data appropriately, and run the appropriate analysis on it to find insights and report on them. This is difficult. You are probably seeing this data for the first time. Worse still, the data usually has issues you will only uncover during your journey. Meanwhile, the problem domain must be understood so the data that represents it can be understood. But what is discovered in the data often helps define the problem domain itself.
Faced ...
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