Contents
Foreword by Santo J. Costa
Chapter 1: The Echeloned Innovation Process
7 Parts of Building an Innovation Culture
The 7-Step Echelon Innovation Process
7 Rules for a Productive Idea-Formation Session
Leading the Echelon Innovation Process
Chapter 2: The Echeloned Strategy Process
How to Construct a Vision of Significant Growth
Communicating the Growth or Turnaround Vision
How a Clear and Focused Mission can Accelerate Growth
How to Create and Reinforce a Set of Growth-Oriented Values and Commitments
Maintaining Focus With the Semi-Annual Role Focus 12 Letter
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