Growth Champions: The Battle for Sustained Innovation Leadership

Part III

The Growth Challenge: Lessons for the Future

The Growth Champions have all outperformed their competition and delivered revenue and margin growth in an impactful and sustainable manner. So what can we learn from looking across these companies, all leaders in their own fields? We know that they have all grown through a mix of strategic intent, innovation focus, and consistent delivery. Equally they all implement rigorous processes, foster talent, and pay close attention to detail.

There is, however, a single approach that is the source of guaranteed success: it is achieved in different ways by different organizations essentially adapting proven techniques to fit individual cultures and strategies. In this third part of the book we first discuss characteristics that are evident in all the companies analyzed and which we think are pivotal to their prolonged success. These are inspirational leadership, clarity of ambition, shared values, organizational confidence, and a focus on innovation. Together these factors help to shape and sustain the unique culture of each of the Growth Champions.