Chapter 4

Keeping the Faith

Okay, for some this chapter may seem corny, simplistic, or filled with clichés, but the reality is that every entrepreneur goes through ups and downs. Finding ways to keep the faith is essential to your company and to your personal long-term survival. By faith, I am not referring to religion, although for many that may certainly be an essential component. How you keep your faith is tied more to your personal and managerial philosophy. It will shape how you deal with problems, people, and challenges. Entrepreneurship is certainly not for the faint of heart. You need to determine before you get into it if you have the stomach for the often rapid ups and downs. The more you talk to fellow entrepreneurs, the more you’ll ...

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