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Growing Software by Louis Testa

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Closing the Deal

Sales people focus on closing deals with clients in ways that satisfy the client and are useful to the company's bottom line. Sales people need to listen to the client's requirements, then talk to others in the company about what can reasonably be accomplished and in what time frame, and finally work to close any gaps to please the client. This process is usually iterative for larger sales of software products and services.

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