Additional Reading
Here is some additional reading on topics presented in this chapter:
| Crossing the Chasm, by Geoffrey A. Moore (Collins, 2002) |
| Developing Products in Half the Time: New Rules, New Tools, by Preston G. Smith and Donald G. Reinertsen (Wiley, 1997) |
| Effective Prototyping for Software Makers, by Jonathan Arnowitz, Michael Arent, and Nevin Berger (Morgan Kaufmann, 2006) |
| Essentials of Marketing: A Global-managerial Approach, by E. Jerome McCarthy and William Perreault (McGraw-Hill, 2005) |
| Software Requirements, by Karl E. Wiegers (Microsoft Press, 2003) |
| The Marketing Imagination, by Theodore M. Levitt (Free Press, 1986) |
| User Interface Design for Programmers, by Joel Spolsky (Apress, 2001) |
| Winning at New Products: Accelerating the Process from ... |
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