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Growing Software by Louis Testa

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Build a Relationship with Marketing

A cooperative arrangement and good relationship between engineering and marketing can help both teams jointly own the product definition, roadmap, and delivery. In fact, they should jointly own these things. A good relationship with marketing will help you do a better job as development manager, improve the quality of your company's product through better definitions, and make it easier to respond to problems that occur during the project tenure.

Reach out to marketing and build a trusting relationship at the start. Behave in a manner that encourages mutual trust and cooperation between the marketing and development teams. Help build the partnership by communicating regularly—daily, or at least several times ...

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