O'Reilly logo

Growing Software by Louis Testa

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5. DEFINING THE PRODUCT

At its core, a product definition is not a knowledge or resource issue; it is a relationship issue. When you and your development team build strong relationships with marketing staff and with your customers, defining the product becomes much simpler. Open and regular communication with members of other teams can help you align your development goals with company goals. In addition, developing trust among corporate divisions as well as between the company and its customers can result in a quicker consensus on the most appropriate product definition.

Some of the most difficult relationship strains occur between marketing and development teams. Establishing a positive relationship between these teams can be challenging, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required