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Growing Pains, 5th Edition by Yvonne Randle, Eric G. Flamholtz

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Chapter 10Corporate Culture Management

This chapter focuses on the nature and tools for managing corporate culture to build sustainably successful organizations®. We will discuss the nature of corporate culture, and then describe the key elements of corporate culture and how culture is manifested in organizations. Next, we provide a description of how culture changes and how this change process can be managed to maintain an organization's effectiveness as it grows over time. We also provide case examples of the steps that several corporations took to begin effectively managing their corporate cultures. In the final section of this chapter, we describe the nature of corporate culture at different stages of growth.

Although the concept of corporate culture is abstract and may seem somewhat elusive, it is nonetheless real and can have a decisive impact on organizational success and profitability. In fact we believe, as we shall explain in this chapter, that corporate culture is the ultimate source of strategic advantage for an organization.

Every organization, from a small entrepreneurship to a multibillion-dollar firm, has a corporate culture, whether it knows it or not. The corporate culture is much like a personality, in that it changes over time as a result of an organization's own development or changes in the environment. As we stated in Chapter 6, for example, strategic planning can shape the culture through providing a vision. However, if the organization's performance ...

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