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Growing Pains, 5th Edition by Yvonne Randle, Eric G. Flamholtz

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Chapter 6Strategic Planning

Effective strategic planning (or what we refer to as “strategic organizational development planning”) plays a critical role in long-term organizational success. It is not only an important tool for managing organizations; it is also part of the process through which organizations make the transition from one stage of growth to the next.

Strategic planning is one of the major tools by which management can create a shared vision of what a company (whether for-profit or nonprofit) wants to become. The strategic planning process can also help to shape the corporate culture. The very act of instituting such a process, when one was not used in the past, signals to the organization's members that things are changing—that planning must now become a way of life. When done effectively, strategic planning provides a sense of direction for a company and its employees, as well as specific goals to motivate and guide behavior.

This chapter provides a proven framework and a step-by-step approach for strategic planning that helps ensure that a company's leadership is focused on all key drivers of long-term organizational success (identified in the Pyramid of Organizational Development, which was described in Chapter 2).1 As will be explained in this chapter, our approach differs significantly from traditional strategic planning.

This approach has demonstrated its value in a wide spectrum of companies globally. It has been used by companies ranging from start-ups ...

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