1Customer and community first
An entrepreneur finds a need and fills it. However, if you’re one of a fast-growing group of people starting and running companies all across the country (and that includes us), you want to build a business that goes a step further and fills real needs that will improve the quality of people’s lives.
Unfortunately, not all successful businesses sell products that make our lives better. A consumerist culture driven by omnipresent marketing often influences us to buy things we really don’t need. When products are designed to meet artificial needs, they generally have a negative impact on our communities.
Of course, determining which needs are real and which are not can be tricky. You may be thinking that no one ...
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