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Growing Business Intelligence: An Agile Approach to Leveraging Data and Analytics for Maximum Business Value by Larry Burns

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Section VI Case Study

To illustrate the application of the concepts in this book, I’m going to continue the saga of a fictional company called “Blue Moon Guitar Company”57. The company designs and builds custom guitars and other wooden stringed instruments to order. When ordering an instrument, the customer can specify a number of customization options, such as size, finish, type of wood used, and more. Each model of instrument is associated with a set of these customization options, and each option specified contributes to the total list price ...

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