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Growing Business Intelligence: An Agile Approach to Leveraging Data and Analytics for Maximum Business Value by Larry Burns

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Chapter 9 Data and Dirt

As Ann Lovejoy writes, “Good gardens begin with great soil.” But great soil—even good soil—is rare in most parts of the country. Rarer still is an understanding of what constitutes great soil, and of how to turn native dirt (mostly sand, clay, and rock) into great soil.

There is an entire branch of botany, called soil science, dedicated to fostering an understanding of the importance and characteristics of great soil. Soil science tells us, for example, that the problem with most dirt is not a lack of nutrients, but a ...

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