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Grow Your Value: Living and Working to Your Full Potential by Mika Brzezinski

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CHAPTER NINE

REBRANDING

When It’s Time for a Second Act

Just about everyone needs a rebranding at some point. Life is long. A brand isn’t forever. Over the course of your career you may realize that your brand has become tired or isn’t working anymore. Or someone new is hired, and his or her brand mirrors yours—but it’s bigger and shinier. Or you have an “Aha!” moment and realize you are really good at something (which doesn’t happen to be what you’re doing for a living now). Or your home life isn’t working, and you dial back on your career so that it fits your life better; you work less or work differently—from home a day or two a week, for example, so you can be in better charge of your own schedule. Or you get fed up with the traditional workplace ...

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