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Grow Your Value: Living and Working to Your Full Potential by Mika Brzezinski

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CHAPTER EIGHT

ESTABLISHING YOUR BRAND

How Millennials and Entrepreneurs Can Grow Their Value from the Ground Up

Millennials and entrepreneurs. They’re both upstarts and outliers. Both famously work “for themselves,” driven by a strong set of personal values born of an internal ethos and a passion to be in charge of their destinies. Although published reports say that neither is winning awards for intrapersonal likability, both apparently have a high tolerance for change, an appetite to accrue a variety of useful skills, and an impulse to take promising risks. But there’s a proving ground. These two types of workers must learn tough lessons in the marketplace to succeed—and even so, the decks seemed stacked against them.

Millennials are the best-educated ...

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