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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Josh Bernoff, Charlene Li

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12. the groundswell inside your company

How would you feel if one of your employees wrote something like this?1

I work retail. I inspire creativity and fun with my employees. I grand open stores, as many as possible, really. And I have never before loved a job and a company the way I love this one.

My name is Ashley Hemsath, and I am Best Buy.

Ashley worked at the Charlotte, North Carolina, Best Buy, one of fourteen hundred Best Buy electronics stores. She’s a Blue Shirt—that’s what everybody at Best Buy calls the sales associates (if you’ve been to a Best Buy store, you’ve seen them working in their blue polo shirts). She’s also a member of Blue Shirt Nation (blueshirtnation.com), an internal community site for Best Buy’s employees—this quote ...

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