12. the groundswell inside your company

How would you feel if one of your employees wrote something like this?1

I work retail. I inspire creativity and fun with my employees. I grand open stores, as many as possible, really. And I have never before loved a job and a company the way I love this one.

My name is Ashley Hemsath, and I am Best Buy.

Ashley worked at the Charlotte, North Carolina, Best Buy, one of fourteen hundred Best Buy electronics stores. She’s a Blue Shirt—that’s what everybody at Best Buy calls the sales associates (if you’ve been to a Best Buy store, you’ve seen them working in their blue polo shirts). She’s also a member of Blue Shirt Nation (blueshirtnation.com), an internal community site for Best Buy’s employees—this quote ...

Get Groundswell, Expanded and Revised Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.