Book description
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Foreword
- Introduction
- PART ONE: UNDERSTANDING THE GROUNDSWELL
-
PART TWO: TAPPING THE GROUNDSWELL
- Chapter 4: Strategies for Tapping the Groundswell
- Chapter 5: Listening to the Groundswell
- Chapter 6: Talking With the Groundswell
- Chapter 7: Energizing the Groundswell
- Chapter 8: Helping the Groundswell Support Itself
- Chapter 9: Embracing the Groundswell
- Chapter 10: Tapping the Groundswell with Twitter
- PART THREE: THE GROUNDSWELL TRANSFORMS
- Acknowledgments
- Notes
- About the Authors
Product information
- Title: Groundswell, Expanded and Revised Edition
- Author(s):
- Release date: June 2011
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422143414
You might also like
audiobook
Bury My Heart at Conference Room B
The stories about Stan Slap are so remarkable that they seem like myths: He brought a …
book
Vehicle Routing at Otto’s Discount Brigade
This new business analytics case study challenges readers to optimize the logistics operation for a regional …
video
Recommendation engines and mobile gaming
Mobile gaming is a $50+ billion industry. Much of the industry’s growth has been fueled by …
book
System Center 2012 Orchestrator Unleashed
Using System Center 2012 Orchestrator, you can capture and document processes across your entire IT organization, …