CHAPTER 12
Paradoxical Thinking
Leading in a Creative World of Contradictions
Jørgen Vig Knudstorp is CEO of Lego Group in Denmark, a company famous for brightly colored interlocking block toys that spark the curiosity of millions of kids. Like the children who play with its products, Knudstorp is open and curious, qualities that are essential for handling a multidimensional world. Knudstorp is surrounded by complexity, leading a global leadership team of twenty-two in an international marketplace bulging with challenges, from the Internet to video games.
When Knudstorp took over the reins of Lego (whose name is derived from the Danish words for “play well”) ten years ago, he had to unwind years of sluggish growth and quickly cast a new strategy ...
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