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Green Giants by E. Freya Williams

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CHAPTER 3

A Higher Purpose

 

“If you want to be competitive in the long term, your business needs to have discovered its higher purpose.”

—John Mackey, Whole Foods founder and CEO

Let’s play a game. Here are the mission statements of some Fortune 500 companies. Guess which company they belong to. As you read them, think about how these missions make you feel. Do they feel like something you believe in? Are they something you want to be part of, as a customer? Would they get you out of bed in the morning as an employee?

1.   To build shareholder value by delivering pharmaceutical and healthcare products, services, and solutions in innovative and cost-effective ways.

2.   To maximize long-term stockholder value, while adhering to the laws of the ...

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