CHAPTER 7DELIVER THE DIFFERENCE

GREAT WORKERS ARE OBSESSED WITH POSITIVE OUTCOMES. THEIR WORK ISN’T OVER UNTIL PEOPLE LOVE THE RESULT.

Delivering the Difference plays an important role in every great work story. That’s why it’s been present in every example we’ve discussed, regardless of the skill that was highlighted.

At first, it took some sleuthing to understand what was going on in our great work research. Why were there so many comments about award winners “toughing it out,” “soldiering on,” “not giving up,” “staying with it until the end,” and so forth? When those references first popped up, we thought, “Hmm—finishing the work sounds important, but also rather obvious. Don’t we always need to finish what we start? What makes that insightful? ...

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