CHAPTER 4SEE FOR YOURSELF

DIFFERENCE MAKERS LOOK WITH THEIR OWN EYESFROM A VARIETY OF PERSPECTIVES TO SEE NEW POSSIBILITIES.

It’s amazing how many different ways people look at their work and everything that touches it in order to answer that all-important question, “What would people love?”

Every day, in millions of jobs, actively seeing work from new points of view helps people answer questions like: “What’s being done now?” “What’s missing?” and “How can we make it better?” Seeing for Ourselves is about looking for difference-making opportunities that others might have missed. It’s just as useful for daily tasks as it is for major innovations. It’s as necessary for entry level employees as it is for CEOs. It’s not only highly accessible and ...

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