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Great Work: How to Make a Difference People Love by David Sturt

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CHAPTER 1REFRAME YOUR ROLE

THE ROLE OF A DIFFERENCE MAKERIS AVAILABLE TO EVERYONE.

Anyone can be a difference maker. That said, there is something surprising about the way we think about ourselves when we’re in a difference-making mode. Our mindset shifts from seeing ourselves as workers with an assignment to crank out to seeing ourselves as people with a difference to make. This shift is easy to identify in a person we interviewed named Ed.

In the spring of 1986, Ed landed his first grown-up job: selling airtime for a local AM radio station. His new position was anything but glamorous. Ed’s colleagues at the station, where he had begun a year earlier emptying trash cans, congratulated him on his “step down” from janitor to sales. By all appearances, ...

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