CHAPTER7

The Organizational Message Chart

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WHEN I WAS in high school, I had a big paper and presentation to deliver in English. I worked hard on it and spent time at the library to research the topic: the Iran hostage crisis of 1979. When I finally delivered it, I was nervous. I knew the topic but had not prepped enough or created a concise outline to reference. I got a B.

That night my mom and dad asked me how it had gone. I told them. My dad knew I was expecting an A to be a slam-dunk. “What happened?” he asked. I told him that I lost focus in the delivery and that the spirit of my presentation was muddled. His response: “Don’t you understand ...

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