Preface
Several years ago, I was hired by a well-known national nonprofit to visit their regional offices and teach their staff to be better grantseekers. The organization was decentralizing its fundraising and wanted to make sure that everyone had the opportunity to develop appropriate skills.
At the first office, the staff gave me a proposal to review. It was miserable—overly long, technical, boring, and almost unreadable. When I say “unreadable,” I mean literally. The font was tiny, the margins minimal, and too many words were crammed onto the page. I spent an hour with this mess of a document, wrote all over it, made suggestions, and handed it back.
“Did you submit this?” I asked, a bit dubious.
“Yes,” they replied. “We got $75,000.”
Well, ...
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