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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials by Chopeta Lyons, Ruth C. Clark

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Chapter 8. Plan Graphics That Support Transfer of Learning

CHAPTER OVERVIEW

Transfer is the bridge from skills learned in the training setting to skills applied in the workplace. When learningtransfers, individuals apply new knowledge and skills acquired during training to the job. Without transfer, there is no return on the training investment. In spite of its importance, transfer failure is common. Ways to use visuals to promote transfer differ for near and far transfer learning and for retrieval of factual knowledge. In this chapter we present research, psychological rationale, and examples to support the following transfer guidelines:

  • For near transfer skills use representational visuals

  • For far transfer skills use:

    • Interpretive and transformational ...

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