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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials by Chopeta Lyons, Ruth C. Clark

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Chapter 1. Three Views of Instructional Visuals

CHAPTER OVERVIEW

We define instructional graphics as pictorial expressions of content designed to promote learning and improve performance in work settings. The learning value of any visual will depend on three interactive factors: (1) the features of the visual, (2) the content and goal of the lesson, and (3) characteristics of the learners. We introduce three views of graphics based on their surface features, their communication functions, and their interactions with psychological learning processes. To get the most learning value from visuals, we recommend that you design and select instructional graphics based on their communication and psychological functions rather than on their surface features. ...

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