Saul Bass
1920–1996 | BORN: The Bronx, New York | EDUCATION: Art Students League, Brooklyn College
Pioneered the art of film title design
Developed comprehensive ad campaigns for movies
Designed many well-known corporate identity programs
“Bass fashioned title sequences into an art, creating in some cases a mini-film within a film. His graphic compositions in movement function as a prologue to the movie—setting the tone, providing the mood, and foreshadowing the action.”12
—Martin Scorsese
Before Saul Bass, movie titles were considered so unimportant that theater curtains weren’t pulled aside until they were over. When Otto Preminger’s The Man ...
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