Early Modern: Simplicity Meets The Avant-Garde
The 20th century brought experimentation, innovation, and change, which echoed throughout society, culture, and everyday life. Artists, writers, architects, and designers rejected historical styles and ideas that they felt had no place in the Industrial Age, developing new concepts in response to the era’s needs and possibilities.
These emerging aesthetic approaches were reactions to what came before. For example, artists and designers adopted abstract, geometric forms, casting aside the decorative, organic flourishes of Art Nouveau. Graphic design—even though nobody would call it that for years to ...
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