Graphic Design That Works

Graphic Design That Works

by Rockport Publishers
Released April 2006
Publisher(s): Rockport Publishers
ISBN: 9781610601726

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Book description

Consumers are blitzed with millions of images every day.

Table of contents

  1. Cover
  2. Title
  3. Contents
  4. Logo Design
    1. Adams Outdoor Advertising
    2. Movies.com
    3. The Evolution of a Logo: 3M
    4. Lightflow
    5. New Leaf Paper
    6. The Evolution of a Logo: Bayer
    7. The Evolution of a Logo: United
    8. GovWorks
    9. Classic Logo: CBS
    10. The Evolution of a Logo: Shell
    11. Classic Logo: IBM
    12. Fisher Companies
    13. Agora
    14. Alibris
    15. Rough Drafts/Final Drafts: GLAAD
    16. The End
    17. The American Sommelier Association
    18. Rough Drafts/Final Drafts: Lindy Roy
    19. Rough Drafts/Final Drafts: National Campaign Against Youth Violence
    20. Classic Logo: Herman Miller
    21. Island Architects
    22. Netflix
    23. Space Needle
    24. Media & Beyond
    25. AmazingMail.com
    26. Ecast
    27. Classic Logo: Amnesty International
    28. KnowledgeNet
    29. Rough Drafts/Final Drafts: AllConnect
    30. Classic Logo: Motorola
    31. Virtual Design
    32. Sageo
    33. EarthSmartCars
    34. Gift
    35. National Maritime Museum Cornwall
    36. Pluto’s
    37. SmashTV
    38. Action Figure
    39. Headstrong
    40. Classic Logo: Museum of Contemporary Art
    41. Sundog
    42. Beenz.com
    43. Cafe Spice
    44. La Bicyclette
    45. PocketCard
    46. Soapbox Design Communications
    47. Marketsnatchers
    48. Think3
    49. Rough Drafts/Final Drafts: Handspring
    50. Y-Not Design
    51. WebMiles.com
    52. Classic Logo: Apple
    53. Bazillion
    54. Big Red Sun
    55. DanceWorks
    56. Little Feet
    57. Pumpkin Maternity
    58. Blackstone
    59. Cyberjack
    60. Levi’s
    61. Yosho
    62. Classic Logo: Target
    63. Experience Music
    64. Novo Interactive
    65. Classic Logo: FedEx
  5. Magazine Design
    1. GQ (1/2)
    2. GQ (2/2)
    3. About the Grid
    4. Code (1/2)
    5. Code (2/2)
    6. Creative Process (1/2)
    7. Creative Process (2/2)
    8. Real Simple
    9. Designing for Success
    10. TransWorld Surf (1/2)
    11. TransWorld Surf (2/2)
    12. Yoga Journal (1/2)
    13. Yoga Journal (2/2)
    14. Evolution of a Magazine (1/2)
    15. Evolution of a Magazine (2/2)
    16. Travel & Leisure (1/2)
    17. Travel & Leisure (2/2)
    18. Blue (1/2)
    19. Blue (2/2)
    20. Advertising Age (1/2)
    21. Advertising Age (2/2)
    22. HOW (1/2)
    23. HOW (2/2)
    24. I.D (1/2)
    25. I.D (2/2)
    26. Eleven Steps
    27. Fast Company (1/2)
    28. Fast Company (2/2)
    29. Business 2.0
  6. Brochure Design
    1. The Greater Toronto Airports Authority
    2. Herman Miller
    3. DWL Incorporated
    4. Xfera
    5. Giloventures
    6. One Step Beyond: Production Techniques That Communicate
    7. Leatherman Tool Group, Inc.
    8. DWL Incorporated
    9. Appleton Coated
    10. Mohawk Paper Mills, Inc.
    11. Polygon Group of Companies
    12. Yupo Corporation America
    13. Serconet
    14. Creative Nail Design
    15. Just One
    16. One Step Beyond: Visually Speaking
    17. Mulvanny/G2
    18. Precis
    19. Frank Clarkson
    20. Carter Richer and Stark
    21. Catherine MacDonald & Associates
    22. One Step Beyond: Effectively Using Color
    23. Massachusetts College of Art
    24. University of Technology, Sydney
    25. Compugen
    26. Abraham Lincoln Presidential Library and Museum Foundation
    27. Brown Medical School
    28. One Step Beyond: How Limited Budgets Can Enhance Creativity
    29. Plainspoke
    30. Joel Nakamura Paintings & Illustration
    31. Skidmore Inc.
    32. Redpath
    33. Michael Osborne Design, One Heart Press, Anne Telford, and Cathie Bleck
    34. One Step Beyond: The Graphic Use of Typography
    35. Casa da Música
    36. National Illustration Conference
    37. Seattle Supersonics
    38. Council of Europe
    39. Sahara Center
    40. Golden Books
    41. One Step Beyond: Using Grids and Templates
  7. Promotion Design
    1. LPG Design (1/2)
    2. LPG Design (2/2)
    3. Tips from the Experts: Integrated Pieces, Focused Theme, Follow Up
    4. Volkswagen Design Studio
    5. Fossil (1/2)
    6. Fossil (2/2)
    7. Tips from the Experts: Innovate, Shun the Skeptics, Integrate
    8. iAsiaWorks, Inc.
    9. Tips from the Experts: Experiment, Be Flexible, Build in Practicality
    10. Cruise West (1/2)
    11. Cruise West (2/2)
    12. Tips from the Experts: Get Close, Get Involved, Make It Easy
  8. Identity Design
    1. Bradford Soap Works
    2. Chromos (1/2)
    3. Chromos (2/2)
    4. A Look Back: Levi’s 501 Jeans (1/2)
    5. A Look Back: Levi’s 501 Jeans (2/2)
    6. KNHS (1/2)
    7. KNHS (2/2)
    8. Galáctea 7 (1/2)
    9. Galáctea 7 (2/2)
    10. A Look Back: Hasbro
    11. Hôtel St. Germain (1/2)
    12. Hôtel St. Germain (2/2)
  9. Directory
  10. About the Authors

Product information

  • Title: Graphic Design That Works
  • Author(s): Rockport Publishers
  • Release date: April 2006
  • Publisher(s): Rockport Publishers
  • ISBN: 9781610601726