Mass to Prestige Carton Design
Ah, the marketeers, our friends and foes. Our next project springs fresh from the fertile imagination of one of those marketing experts I mentioned earlier. This project will enable you to tackle a 3D carton design and explore some of the differences between mass-market and prestige packaging. You'll be given a generic carton for a nail polish remover and asked to give it a prestige makeover.
Figure 10.18. Hmm, this humble package needs to go uptown. What colors and details will you add to prepare it for the spa?
Project Brief: Anaf Spa and Salon
The marketing executive at a major drugstore chain has developed a ...
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