Chapter 10. Packaging Design
Ready to create some three-dimensional designs? Packaging design is a fascinating and challenging niche for a graphic designer. What makes a product stand out on a crowded shelf? What makes it attract the eye—exciting customers, informing them, and motivating them to buy?
Packaging designers understand how to visualize a carton design in three dimensions and make it stand out on the store shelf. They are adept in the differences between mass-market and prestige products and know how to use the visual language of a product category to reach a target audience.
In this chapter, we'll explore some important concepts of packaging design. Focusing primarily on carton design, you'll learn concepts for visualizing a package ...
Get Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
