Inside the Design Process
If you're hoping to take on professional logo design projects, you'll need to develop a design process with latitude for creativity and room for multiple rounds of interaction with and feedback from the client.
Remember, you're designing a logo or visual identity that meets the needs of a company and its customers—not to suit your own creative whims! You must be prepared to set up plenty of client meetings, ask lots of intelligent questions, and steel yourself for a few twists and turns as you present your work at each stage along the way.
This section has some thoughts on the logo designer's approach to projects. The design process is typically structured in three steps, for sanity's sake. I'll also offer some insights ...
Get Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
