Using Typography
The general public usually thinks of graphic design as a nontextual medium—and yet the printed word is considered by many designers to be the most important component of visual communication.
Think of the most compelling, seductive poster you've found on your commute to work. Sure, that grainy image of young lovers running through crashing waves is evocative. But without the skilful use of typography—the company logo, the clever tagline, those small letters declaring London, Paris, New York, Tokyo—what does it communicate?
Typography is an essential tool for poster designers, partly because type is so powerful, and partly because it must be used economically to get a message across quickly. Typography today includes everything ...
Get Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
