Chapter 4. Digital Imaging
Digital imaging is tough to nail down. One minute it's an abstract, futuristic-looking art piece on a company brochure, and the next it's a soft drink ad depicting a penguin in the Sahara. Real or surreal, literal or abstract, digital imaging is all about creativity and communication.
The fact is that with today's digital imaging tools—and some experience—you can produce any artistic concept that pops into your head. You have all the creative freedom in the world. But don't go Photoshop-crazy just yet. When you take on a professional graphic design project, your creative ideas and digital imaging expertise have a single goal: communicating the client's message.
As we explore a wide range of digital imaging techniques ...
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