Defining Graphic Design
What are some of the defining characteristics of graphic design? There's a lot more to design than the creative process. Let's begin by exploring its role in the world of business.
The Design Process
Message to all art school types: Graphic design is rarely created in a vacuum or through bursts of random creativity. Most graphic design jobs begin with a commercial objective established through a time-tested process.
A design firm or agency is typically hired by a client to create something: a logo, for example, or a CD cover, a magazine layout, or a Web site. Designers and project managers meet with the client and work collaboratively to define the purpose of the project: What is its message? Who is its target audience? ...
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