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Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects

Book Description

Self-paced, self-guided instruction is all well and good, but at the end of the day, most people could use a little feedback--especially when they're ready to build a design portfolio and hit the job market. Not to worry, this book provides actual instructor feedback along with the self-paced, individualized instruction in Photoshop and Illustrator that designers need. Written by the faculty of New York-based, accredited online design school Sessions.edu, the book uses the school's trademark project-based curriculum to teach essential design concepts with Photoshop and Illustrator. After a brief intro to the world of graphic design, Sessions instructors provide quick "refresher course" chapters on the two programs. Then, armed with Photoshop and Illustrator basics, readers tackle a series of projects that stretch their imagination and creative muscles involving logo design, magazine layouts, illustrations, poster design, digital imaging, book cover design, packaging design, and more. Best of all, readers are encouraged to post their work for expert feedback from Session.edu faculty on "Studio Sessions," the custom Web site created for this book.

Table of Contents

  1. Copyright
  2. Art Credits and Contributions
  3. How to Use This Book
  4. Intro to Graphic Design
    1. What Is Graphic Design?
    2. Defining Graphic Design
    3. Elements of Design
    4. Critique the Design
  5. Photoshop Essentials
    1. Photoshop and Graphic Design
    2. Editing and Organizing Images
    3. Photo Compositing Project
  6. Illustrator Essentials
    1. Illustrator and Graphic Design
    2. Creating Vector Art
    3. Outdoor Advertising Project
  7. Digital Imaging
    1. Communicating with Digital Imaging
    2. Image Retouching
    3. Image Correction
    4. Abstract Imaging
    5. Brushes
    6. Photo-Realistic Imaging Project
  8. Digital Illustration
    1. Illustration Fundamentals
    2. Watching the Clock
    3. The Pen Tool
    4. Two Objects Interacting
    5. Illustrating with Dimension
  9. Poster Design
    1. Poster Design Fundamentals
    2. Achieving Unity
    3. Achieving Balance
    4. Creating Rhythm
    5. Using Proportion
    6. Using Typography
    7. Poster Design Project
  10. Logo Design
    1. Logo Design Fundamentals
    2. A Short History
    3. Early Logos
    4. Three Logo Categories
    5. Inside the Design Process
    6. Tips for Your Design Process
    7. Typographic Techniques
    8. Record Label Project
  11. Advertising Design
    1. Advertising Design Fundamentals
    2. Short History of Advertising Design
    3. Basics of Effective Ads
    4. Organizing Your Message
    5. Connotations and Context
    6. Tone in Advertising
    7. Reality Show Advertising
  12. Magazine Design
    1. Magazine Design Fundamentals
    2. Using the Grid
    3. The Art of the Layout
    4. Designing a Cover and Spread
  13. Packaging Design
    1. Entering the Third Dimension
    2. Types of 3D Packages
    3. Product, Audience, and Placement
    4. Package Composition
    5. Mass vs. Prestige Design
    6. Mass to Prestige Carton Design
  14. Index