Graphic Design for Fashion

INTRODUCTION

THE CREATIVE PROCESS CAN BE DISTILLED INTO A SERIES OF BINARY DECISIONS – YES OR NO, ON OR OFF, GOOD OR BAD. WHILE A MOMENT OF INSPIRATION CAN TAKE AN IDEA IN A NEW DIRECTION, THE SAME CYCLE OF EVALUATION IS REQUIRED TO GIVE SHAPE TO THE CONCEPT. THE REFINEMENT OF THESE OPTIONS IS ULTIMATELY EXTREMELY PERSONAL. EVEN THE MOST OBJECTIVE APPROACH STILL REQUIRES SUBJECTIVE EDITING OF THE POSSIBILITIES. THE PERSONAL NATURE OF THIS PRACTICE CREATES IMMEDIATE TENSION WHEN CREATIVITY BECOMES A COMMODITY.

THE GRAPHIC DESIGNER OCCUPIES THIS DIFFICULT POSITION WITH GROWING CONFIDENCE WITH THE CONFIDENCE. WITH THE ADVANCE IN TECHNOLOGY, VISUAL COMMUNICATION HAS BECOME MORE SOPHISTICATED AND PERVASIVE. AS THE SOCIAL IMPACT OF GRAPHIC DESIGN INCREASES, ...