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Graphic Design for Fashion

Book Description

Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions.

This visually led book contains a global selection of the best graphic design studios’ work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world’s leading design studios.

With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction
  6. Acknowledgements
  7. BRANDING
    1. ACNE ART DEPARTMENT for ACNE STUDIOS
    2. ANOTHERCOMPANY for TENUE DE NÎMES
    3. BUERO NY for KAI KÜHNE
    4. DEEVA-HA for GAR—DE
    5. MEVIS AND VAN DEURSEN for VIKTOR & ROLF
    6. MORE STUDIO for ZUCZUG /
    7. OHLSONSMITH for VAN DEURS
    8. SANDERSON BOB for YUTAKA TAJIMA
    9. STILETTO NYC for threeASFOUR
  8. INVITATIONS
    1. ABOUD CREATIVE for PAUL SMITH
    2. ANTOINE+MANUEL for CHRISTIAN LACROIX
    3. BASEDESIGN for LOEWE
    4. COMMISSIONED WORKS NY for RACHEL COMEY
    5. EGELNICK AND WEBB for HOUSE OF HOLLAND
    6. HANSJE VAN HALEM for ORSON+BODIL
    7. JOHN MORGAN STUDIO for SINHA–STANIC
    8. KAREN VAN DE KRAATS for ANTOINE PETERS
    9. MULTISTOREY for STÆRK
    10. NO DESIGN for ANREALAGE
    11. PAOLO BAZZANI for KENZO
    12. PAUL BOUDENS for HAIDER ACKERMANN
    13. PAUL BOUDENS for YOHJI YAMAMOTO
    14. ROANNE ADAMS for BODKIN
    15. SAGMEISTER INC for ANNI KUAN
    16. STUDIO NEWWORK for ROBERT GELLER
    17. STUDIO SMALL for MARGARET HOWELL
    18. STUDIOTHOMSON for PREEN
    19. THORBJØRN ANKERSTJERNE for BLAAK
  9. LOOKBOOKS
    1. BLUEMARK INC for SALLY SCOTT
    2. DESIGNBOLAGET for WON HUNDRED
    3. FREUDENTHAL VERHAGEN for BERNHARD WILLHELM
    4. HARRIMANSTEEL for ELEY KISHIMOTO
    5. JOHAN HJERPE for DIANA ORVING
    6. JULIA BORN for JOFF
    7. MANUEL RAEDER for BLESS
    8. PLUG-IN GRAPHIC for ARTS&SCIENCE
    9. PLUG-IN GRAPHIC for JOURNAL STANDARD
    10. ROSEBUD INC for UTE PLOIER
    11. SO+BA for EDWINA HÖRL
    12. SUSAN BARBER for CHLOË SEVIGNY FOR OPENING CEREMONY
    13. TAKESHI HAMADA for ADAM ET ROPÉ
    14. WILLIAM HALL for MOTHER OF PEARL
  10. PACKAGING
    1. ARTLESS for ISSEY MIYAKE
    2. HOMEWORK for FLEUR TANG
    3. MARQUE CREATIVE for VÍCTOR ALFARO
    4. MIND DESIGN for LACOSTE BY TOM DIXON
    5. THORBJØRN ANKERSTJERNE for QASIMI