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Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU by Catherine Kaputa

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CHAPTER 5Leaving Your Mark with Memorable Marketing Materials

Your resume is often the first impression you make with a potential employer. Just like the first impression you make in person, this happens very quickly and has lasting consequences.

When you’re a new grad with limited experience, you may feel that you have little to say as you stare at a blank computer screen, much less create a resume that makes an impression. You do and you can. You can put together a strong resume and a host of other marketing materials. It will just take some effort to translate what you’ve done into marketable skills.

But there’s a twist today. Most likely your resume won’t be seen by a human first. You’ve got to beat the resume-reading robot, the ATS (applicant ...

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