Grab More Market Share: How to Wrangle Business Away from Lazy Competitors

The On-Demand Customer

The globalization of electronic commerce has provided your customers with unlimited choices as well as the ability to conduct instant side-by-side comparisons. Nowadays, all customers (both consumer and B2B) are convinced they can get anything they want anytime they want it at their complete convenience. And, quite honestly, they're usually right.

Think about it; your cable or satellite TV service makes it possible for you to watch, pause, rewind, or record a television show to watch later at your convenience (even zipping through the commercials, if you like). Amazon's Kindle (just discussed) lets you download the latest best seller from any Wi-Fi connection and begin reading it in minutes. Netflix will stream your favorite movie to your computer or TV almost before you finish reading this paragraph. Facebook allows you to find long-lost friends in an instant; in fact, you can create a network of new and old friends with a few clicks of a mouse. When you sign up for an RSS feed (on virtually any subject that interests you), the very latest information is pushed to you the moment it happens.

Anything and everything is available online. If you want to buy concrete, steel, cattle, rum, or any one of 10,000 vintage Corvette parts, reliable e-commerce sites are ready to take and ship your order 24 hours a day, seven days a week. Your customers can, in essence, make time stand still!

Can you see why this matters to you? Your customers are accustomed to being served ...