Grab More Market Share: How to Wrangle Business Away from Lazy Competitors

Backing Up These Outrageous Claims

CHAPTER 1

How McDonald's Took on Starbucks

www.reuters.com/article/2009/05/27/us-mcdonalds-idUSTRE54Q4L920090527

What Happened to Payless ShoeSource?

http://en.wikipedia.org/wiki/Payless_ShoeSource

Foot Locker Deleted 190 Locations

www.shoppingblog.com/blog/108109

Famous Footwear Gave Up Approximately 70 Stores

www.jsonline.com/blogs/business/84036882.html

Zappos Purchased by Amazon.com

http://techcrunch.com/2009/07/22/amazon-buys-zappos/

CHAPTER 2

NetFlix Didn't Sneak Up on Anybody

http://en.wikipedia.org/wiki/Netflix

Goodbye Hollywood Video

www.bizjournals.com/sacramento/stories/2007/10/15/daily23.html

http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/09/blockbuster-files-for-chapter-11-bankruptcy-sets-plan-to-reorganize.html

Napster's Rise and Fall

www.hometechanswers.com/mp3/history-of-napster.html

http://en.wikipedia.org/wiki/Napster

How Apple Won the Music War

http://lowendmac.com/orchard/05/origin-of-the-ipod.html#1

Kodak Invented the Digital Camera—Then, Oops

www.msnbc.msn.com/id/9261340/ns/technology_and_science-tech_and_gadgets/

The Digital Camera Players

www.dpreview.com/reviews/timeline.asp?start=1999

Kodak Tries to Play Catch-Up

www.dpreview.com/news/0401/04011301kodakfilm.asp

http://en.wikipedia.org/wiki/Eastman_Kodak

Remember Fotomat?

http://en.wikipedia.org/wiki/Fotomat

Kodak's Fall from Grace

www.numberof.net/number-of-kodak-employees/

SONY Still Doesn't Get the Book Content Right

www.fastcompany.com/1686283/sony-makes-e-readers-touchy-takes-em-where-amazon-fears-to-tread ...