Raising stakeholder engagement
Engaging with citizens enables governments to serve them more effectively and solve some of the most difficult challenges that the governments and their citizens face in the twenty-first century. It is not only citizens who need to be heard and consulted. Governments must also engage with businesses in the private sector and with the third sector, including NGOs and community groups. In doing so, governments gain a better understanding of the aspirations and needs of these groups so that they serve their interests in the best way possible.
Fortunately, technology means that it is increasingly possible to engage with a broad range of stakeholders. Through new technologies such as social media, governments can ...