O'Reilly logo

Got Your Attention? by Sam Horn

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7

Keep Current

If you learn to like being a beginner, the whole world opens up to you.

AUTHOR BARBARA SHER

The speaker before me at a global young entrepreneur conference was an advertising legend who had founded a top agency in New York City. He launched into his keynote with a story about Hall of Fame jockey Eddie Arcaro, who won two horseracing Triple Crowns more than seventy years ago. He then referenced World War II, quoted General George Patton, and told the often-used “motivational” story about how elephants are trained with a chain around their leg until they stop trying to break free and you can tie them up with a shoestring. Hmmm.

I looked around. No one was listening. These students weren’t being rude; they just couldn’t relate ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required