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Got Your Attention? by Sam Horn

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Chapter 19

Illustrate Ideas with Dog on a Tanker Examples

When you start to develop your powers of empathy and imagination, the whole world opens up to you.

ACTRESS SUSAN SARANDON

A fascinating article in the Washington Post opened my eyes to how helping people imagine a situation helps them empathize with it. An oil tanker had caught fire eight hundred miles off the Hawaiian coast. A cruise ship going by made a daring rescue and was able to save the eleven crew members.33

The captain held a press conference and said how grateful he and his crew were to be rescued, but all he could think about was his dog Hokget who’d been left behind, abandoned on the tanker.

That press conference with the captain’s poignant story about his dog went viral. Donations ...

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