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Got Your Attention? by Sam Horn

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Chapter 18

Offer Options, Not Orders

Without reflection, we go blindly on our way, creating unintended consequences and failing to achieve anything useful.

AUTHOR MARGARET J. WHEATLEY

It’s important to be intriguing, but it’s not enough. The question is, to what purpose? Being intriguing is the means; mutually beneficial connections and useful results are the end.

Yet we can’t assume people will be motivated to follow up on what we suggest and take action on their own. How many times have you attended a program, left all fired up and raring to go, yet a week later everything was back to same-old, same-old?

That’s what will happen unless we follow Meg Wheatley’s advice and reflect on how to make our interactions useful so people start, stop, or ...

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