You are previewing Got Your Attention?.
O'Reilly logo
Got Your Attention?

Book Description

In an impatient world of infobesity, people don't want more information—they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans—nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”

Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people—whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders—anyone who wants to build meaningful relationships with others.

The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up—this book has been called
How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Introduction: What is INTRIGUE and Why Is It Important?
  7. Part I: I = INTRO: Open with an INTRO that Has People at Hello
    1. Chapter 1: Ask “Did You Know?” Questions
    2. Chapter 2: Show Them the Fish
    3. Chapter 3: Share What’s Rare
    4. Chapter 4: Turn a No into a Yes
    5. Chapter 5: Psych Yourself Up, Not Out
  8. Part II: N = NEW: It’s Not Enough to Be True; It Needs to Be NEW
    1. Chapter 6: Create the Next New Thing
    2. Chapter 7: Keep Current
    3. Chapter 8: Look at the World with Reawakened Eyes
    4. Chapter 9: Cause Aha’s with Ha-Ha’s
  9. Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT
    1. Chapter 10: Keep it Brief or They’ll Give You Grief
  10. Part IV: R = REPEATABLE: If People Can’t REPEAT It; They Didn’t Get It
    1. Chapter 11: Craft a Phrase-that-Pays
  11. Part V: I = INTERACT: Don’t Just Inform, INTERACT
    1. Chapter 12: Never Again Deliver an Elevator Speech
    2. Chapter 13: Create Mutually Rewarding Conversations
    3. Chapter 14: Facilitate Interactive Meetings and Programs
  12. Part VI: G = GIVE: GIVE Attention First
    1. Chapter 15: Customize to Connect
    2. Chapter 16: Listen Like You Like to Be Listened To
  13. Part VII: U = USEFUL: If It Isn’t Actionable, It Isn’t USEFUL
    1. Chapter 17: Establish Real-World Relevance
    2. Chapter 18: Offer Options, Not Orders
  14. Part VIII: E = EXAMPLES: Don’t Tell Stories; Share Real-World EXAMPLES
    1. Chapter 19: Illustrate Ideas with Dog on a Tanker Examples
    2. Chapter 20: Put People in the SCENE
  15. Summary and Action Plan: What’s Next?
    1. Chapter 21: Expand Your Influence—For Good
  16. The INTRIGUE Creed
  17. The INTRIGUE Quiz
  18. Notes
  19. Acknowledgments
  20. Index
  21. About the Author
  22. We Want to Hear from You!