Book description
A new edition of this title is available, ISBN-10: 0789738201 ISBN-13: 9780789738202
The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!
Blogger-create your own personal blog Gmail-Google’s web-based email service Google Web Search-the most popular search on the Internet Google AdSense-put profit-making ads on their own website Google AdWords-buy keyword advertising on the Google site Google Product Search-find hot deals without ever leaving your office chair Google Book Search-search the full text of selected books Google Calendar-a web-based scheduling and public calendar service Google Checkout-pay for your Web goodies and collect payments from people who buy from you Google Desktop-search documents and emails on your PC’s hard drive Google Directory-the best sites on the Web, picked by Google’s editors Google Docs & Spreadsheets-create and share web-based word processing and spreadsheet documents Google Earth-a fun way to view 3D maps of any location on Earth YouTube-view and share videos over the Web Google Groups-a collection of user-created message forums Google Image Search-search the web for pictures Google Maps-maps, satellite images, and driving directions for any location
GOOGLE MAY BE THE INTERNET'S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.
• Use Google to search for news headlines, scholarly articles, and the best prices on the Web
• Read and respond to blog postings and create your own blogs with Blogger
• View the latest viral videos with YouTube
• Create maps and driving directions with Google Maps
• Use Google’s free web-based email service Gmail
• Create your own custom Google Maps mashups–and put customized Google search on your own website
Michael Miller has written more than 75 nonfiction how-to books, including Que’s
Absolute Beginner’s Guide to Computer Basics, Tricks of the eBay Masters, and iPodpedia: The Ultimate iPod and iTunes Resource.
Category Internet
Covers Google
User Level Intermediate to Advanced
Table of contents
- Copyright
- About the Author
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
-
I. Basic Searches
- 1. Inside Google
-
2. Searching the Web
- Conducting a Basic Search
-
Conducting a More Refined Search
- Don’t Worry About Capitalization...
- ... But Do Worry About Word Order
- “And” Is Assumed
- Search for One or Another Word
- Common Words Are Automatically Excluded
- Always Include Stop Words
- Exclude Words from Results
- Take Advantage of Automatic Word Stemming
- Search for Similar Words
- Search for an Exact Phrase
- Use Wildcards to Search for Missing Words in an Exact Phrase
- Search for Words That Don’t Appear Together
- Narrow Your Search to Specific File Types
- Narrow Your Search to a Specific Domain or Website
- Narrow Your Search to Words in the Page’s Title
- Narrow Your Search to Words in the Page’s URL
- Narrow Your Search to Words in the Page’s Body Text
- Narrow Your Search to Words in the Page’s Link Text
- Search for a Range of Numbers
- Travel Way Back in Time for Your Search
- List Pages That Link to a Specific Page
- List Similar Pages
- Find Out More About a Specific Page
- Highlight Keywords
- Using the Advanced Search Page
- Narrowing Your Search Results with URL Parameters
- Other Ways to Query Google
- Tips for More Effective Searches
- The Bottom Line
- 3. Searching the Google Directory
-
II. Specialized Searches
- 4. Searching for People and Phone Numbers
- 5. Searching for Financial Information
- 6. Searching Blogs and Blog Postings
- 7. Searching for Scholarly Information
- 8. Searching for Specialty Information
- 9. Searching for Words and Definitions
- 10. Searching for Other Special Information
-
III. Additional Search Features
- 11. Customizing Google
- 12. Saving Your Searches with Google Notebook
- 13. Making Google Safe for Kids
- 14. Using Google in Other Languages
- 15. Using Google as a Calculator and Converter
- 16. Keeping Updated with Google Alerts
-
IV. Shopping and Product Searches
- 17. Searching for Bargains with Google Product Search
- 18. Buying and Selling—Online and Locally—with Google Base
-
19. Paying and Collecting Payments with Google Checkout
- Buying and Selling Electronically: How Online Payment Services Work
- Tracking a Typical Transaction
- Getting to Know Google Checkout
- Buying Items with Google Checkout
-
Selling Items with Google Checkout
- Setting Up a Google Checkout Account
- Paying for Google Checkout
- Integrating Google Checkout with Google AdWords
- Evaluating Google Checkout’s Payment Services
- Adding a Google Checkout Buy Now Button to Your Website
- Collecting Google Checkout Payments
- Withdrawing Google Checkout Funds
- Google Checkout’s Seller Protection Policy
- The Bottom Line
-
V. Maps and Directions
- 20. Using Google Maps
- 21. Using and Creating Google Map Mashups
-
22. Using Google Earth
- Which Version Is for You?
- Introducing Google Earth
- Navigating Google Earth
- Navigating with the Onscreen Navigation Controls
- Navigating with the Mouse
- Pan and Zoom Navigation Mode
- Flight Control Navigation Mode
- Click-and-Zoom Navigation Mode
- Navigating with the Keyboard
- Taking a Quick Tour of Google Earth
- Making Google Earth More Three-Dimensional
- Configuring View Options
- Setting View Preferences
- Using Full-Screen Mode
- Displaying a Latitude/Longitude Grid
- Displaying the Overview Map
- Saving and Printing a View
- Searching for Locations to View
- Displaying Driving Directions
- Getting Directions
- Touring Your Route
- Printing and Saving Directions
- Displaying and Using Layers
- Displaying Points of Interest
- Creating Custom Placemarks
- Measuring Distance Along a Path
- Using Google Earth with GPS Devices
- The Bottom Line
-
VI. Communications
-
23. Sending and Receiving Email with Gmail
- What Makes Gmail Unique
- Signing Up (It’s Free!)
- Getting to Know the Gmail Interface
- Sending and Receiving Email
- Searching Your Inbox
- Other Ways of Organizing Your Email Messages
- Filtering Incoming Mail
- Dealing with Spam and Viruses
- Working with Contacts
- Using Gmail with Other Email Programs and Accounts
- Putting Gmail into Vacation Mode
- Viewing RSS Feeds in Gmail
- Adding a Signature to Your Messages
- Getting Notified of New Gmail Messages
- Gmail in iGoogle
- The Bottom Line
- 24. Instant Messaging with Google Talk and Gmail Chat
-
25. Blogging with Blogger
- How Blogs Are Organized
- Getting to Know Blogger
- Creating a Blog
- Viewing Your Blog
- Customizing Your Blog
- Posting New Blog Entries
- Managing Your Blog
- Syndicating Your Blog
- Advanced Customization: Editing Your Blogger Template with HTML and CSS
- Making Money from Your Blog
- Changing Where Your Blog Is Hosted
- How Popular Is Your Blog?
- The Bottom Line
-
23. Sending and Receiving Email with Gmail
-
VII. Multimedia
- 26. Searching Google Images
-
27. Viewing Videos with YouTube and Google Video
- Welcome to YouTube
- Exploring the YouTube Site
- Joining YouTube
- Finding Videos on YouTube
- Watching YouTube Videos
- Saving Your Favorite YouTube Videos
- Sharing YouTube Videos
- Downloading YouTube Videos
- Viewing YouTube Videos on Your Cell Phone
- Adding YouTube Videos to Your Own Website or Blog
- Uploading Videos to YouTube
-
Google’s Other Video Service: Google Video
- Exploring Google Video
- Searching for Videos
- Browsing by Category
- Understanding Google Video Payment Options
- Playing Streaming Videos on the Google Video Web Page
- Downloading Videos from Google Video
- Watching Videos You’ve Downloaded
- Downloading to an Apple iPod
- Downloading to a Sony PlayStation Portable
- Uploading Videos to Google Video
- The Bottom Line
-
VIII. Other Google Services
- 28. Using Google Book Search
- 29. Using Google Groups
- 30. Using Google News
-
31. Using Google on Your Mobile Phone
- Signing Up for Google Mobile
- Using Google Maps on Your Mobile Phone
- Reading Google News on Your Mobile Phone
- Sending and Receiving Gmail on Your Mobile Phone
- Viewing Google Calendars on Your Mobile Phone
- Creating Mobile Blog Posts
- Searching Google on the Go
- Personalizing Your Google Mobile Search Page
- Search for More Information via Google Text Messaging
- Using Google for Directory Service
- The Bottom Line
-
IX. Google Applications
- 32. Using the Google Toolbar
- 33. Creating a Personalized Home Page with iGoogle
- 34. Using Google Desktop
- 35. Using Google Calendar
- 36. Using Google Reader
- 37. Using Picasa
-
38. Using Google Docs & Spreadsheets
- Introducing Google Docs & Spreadsheets
- Welcome to Google Docs & Spreadsheets
- Importing Word and Excel Documents
- Using Google Docs
-
Using Google Spreadsheets
- Getting to Know the Google Spreadsheets Workspace
- Saving a Spreadsheet
- Exporting a Google Spreadsheet to Excel Format
- Working with Multiple Sheets
- Entering Data
- Editing Previously Entered Data
- Inserting and Deleting Rows and Columns
- Working with Ranges
- Sorting Data
- Formatting Spreadsheet Data
- Entering Formulas
- Using Functions
- Charting Your Data
- Printing Google Spreadsheets
- Using Google Presentations
- Sharing and Collaborating
- Publishing Your Document
- A Final Word
- 39. Using Google Pack and Google Apps
-
40. Exploring New Applications in Google Labs
- Projects That Started in the Labs
-
What’s Cooking in Google Labs Today
- Accessible Search
- Experimental Search
- Google Code Search
- Google Dashboard Widgets for Mac
- Google Extensions for Firefox
- Google Mars
- Google Music Trends
- Google Page Creator
- Google Reader
- Google-Related Links
- Google Ride Finder
- Google Sets
- Google Suggest
- Google Transit
- Google Trends
- Google Voice Local Search
- Google Web Accelerator
- Picasa for Linux
- Product Search for Mobile
- The Bottom Line
-
X. Google for Your Website
-
41. Submitting Your Site—And Increasing Your Ranking
- How to Submit Your Site to the Google Index—The Easy Way
- How to Remove Your Site from the Google Index
- How to Submit a Complete Sitemap
-
How to Optimize Your Site’s Ranking
- Increase the Number of Links to Your Site
- Create a Clear Organization and Hierarchy
- Include Appropriate Keywords
- Put the Most Important Information First
- Make the Most Important Information Look Important
- Use Text Instead of Images
- Link via Text
- Incorporate <META> Tags
- Make Good Use of the <TITLE> Tag
- Use Heading Tags Instead of CSS
- Update Your Code Frequently
- Use RSS Feeds for Dynamic Content
- Use an OPML File
- How Not to Optimize Your Site’s Ranking
- Using Search Engine Optimizers
- The Bottom Line
- 42. Analyzing Your Site Traffic
-
43. Making Money with Google AdSense and AdWords
-
Adding Advertising to Your Website with Google AdSense
- Understanding Google AdSense for Content
- Understanding Google AdSense for Search
- How to Profit from AdSense
- Joining the AdSense Program
- Adding AdSense Ads to Your Website
- Adding a Google Search Box to Your Site
- Making More Money with AdSense Referrals
- Monitoring Your AdSense Performance
- Ten Tips for Improving Your AdSense Earnings
- Advertising on Google with Google AdWords
- The Bottom Line
-
Adding Advertising to Your Website with Google AdSense
- 44. Adding Google to Your Website
- 45. Creating Web Pages with Google Page Creator
- 46. Creating Custom Search Applications
-
41. Submitting Your Site—And Increasing Your Ranking
- XI. Appendixes
Product information
- Title: Google™pedia: The Ultimate Google Resource, Second Edition
- Author(s):
- Release date: September 2007
- Publisher(s): Que
- ISBN: 9780789736758
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