8. There Is No Longer a “First” Page of Google
Search engine optimization was never “simple,” but it used to be a lot more straightforward. You knew when things were working because your website ended up being on the first page of Google for a whole lot of critical keywords. In retrospect those were the Halcyon days of SEO. Things now are much, much harder with the “first” page of Google’s search being different for almost every end-user.
In this chapter we learn exactly why the concept of a “first” page in search has changed, what has replaced it, and what can be done to increase the opportunity for search to deliver targeted traffic to your website.
“Get Me on the First Page of Google”
The request to get a website ranking on the first page ...
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