Part Eight. All Reports: E-Commerce
Transactions, revenue, product performance — all these are elements or factors in an e-commerce business. They’re also measurements of how successful your e-commerce business is at driving sales.
These measurements are important in helping you track and monitor what works and what doesn’t in your e-commerce infrastructure. How many visits does it take before a user makes a purchase? How much time do visitors spend on your site? And most important, how does this information fit with all of the other data that you’ve examined in Google Analytics?
Your e-commerce measurements can tell you. This section gives you a detailed look at the e-commerce reports included in Google Analytics. Each chapter explains different reports, how those reports function, and how you can use those reports to improve your web site and increase sales.
Get Google™ Analytics 2.0 now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
