Part Seven. All Reports: Goals
Goals and goal setting in Analytics can be confusing. All of the information you’ve seen leading up to this point has been about goal conversions and how many are happening on your site. And back in Chapter 7 you learned about setting goals.
Now it’s time to put those goals to work — to actually achieve the goal conversions that you’ve only considered at this point. This part of the book shows you just how important goal conversions are, and how users move from one point to another on their path to achieving goal conversions.
Ultimately, all your web site efforts are probably about goal conversions. And this part helps you understand the conversions that are happening on your site and how to achieve more conversions where possible.
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